AI Search - Paysafe
Smart, Hybrid Search, Editor Control with AI Search Zero-result queries ↓63% and search exits ↓44%. Semantic, fast, and on-brand search-powered by Solr, vectors, and editor control. Key Results Search exits: ↓ 44% Zero-result queries: ↓ 63% (semantic + synonyms) Result CTR: ↑ 38% Index freshness:
Client
Paysafe Limited
Industries
CMS / Publishing, Documentation, E-commerce
Services
Solr Integration, Semantic Search, Re-ranking, Governance & Analytics
Project Scope
AI-Powered Hybrid Search & CMS Relevance Engine Implementation
Challenge
Users struggled to find relevant content across pages, news, documents, and files. Basic keyword search couldn’t understand intent, missed results due to typos, and routinely buried high-value content. Editors also had no way to fine-tune ranking, boost campaigns, or guide discovery without involving developers, which slowed everything down.
The team needed a controllable relevance engine with a fast, modern search experience and enterprise-grade indexing, built directly into the CMS so content teams could own search quality without extra tools or technical overhead.
Solution
Hybrid relevance
BM25 in Apache Solr + dense semantic vectors with re-ranking; field boosts and freshness signals out of the box.
Instant experience
As-you-type suggestions, typo tolerance, highlights, facets, and federated entities (pages, records, assets).
Instant experience
Pin/bury/boost, synonyms, query rules, collections, and facets-managed directly in CMS.
Complete indexing
Crawl site packages, IRRE content, and FAL metadata; incremental updates keep results fresh after edits and deploys.
Search analytics
Zero-result reports, query trends, CTR by position, and gap analysis to guide content.
AI Architecture Flow
AI Technical
Stack
Apache Solr
Site Content
OpenAI
Gemini
Anthropic
Custom LLM
Vector Fields
External Store
Cross-Encoder
Synonyms
CMS Backend
0%
Search exits dropped, keeping visitors engaged, exploring, and converting.
0%
Zero-result queries fell with semantic matching and curated synonyms, improving relevance.
0%
Editors tuned results in minutes, no release cycle required.
0X
Analytics highlighted content gaps and high-intent queries for product and SEO.
AI Architecture Flow
Client's
feedback
“T3AS finally made search feel smart. Visitors get the right content faster, our team tunes relevance in minutes, and the analytics show exactly where to invest next.”
Sven Thelemann
CEO Level.pro GmbH
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